This project idea was to create an animation and illustration with a corporate and fun style for the health industry. It was a study of aesthetic as well as the body in motion. This concept art and animation is part of a bigger health app project that is in progress. The illustration was created with Adobe Illustrator. The final animation was created with Adobe After Effects.
Below are a few sketches from the ideation process. I was devloping the style as well as basic ideas for the characters based around health. I also created a few quick sketch studies of movement and poses for the running sequence
Rough movement study for the animation running sequence.