I have worked with Lil B since 2010 when he first started making an internet buzz. It was amazing to see him skyrocket to fame and become one of the most influential rappers of our time. News organizations such as The New Yorker and Time Magazine have written about his influence. I was lucky enough to go on tour with him as his cameraman and work with him personally on projects such as iOS apps, cover art, videography and more.
Basedmoji is a special project that I came to him with. The idea was to make a branded emoji iOSapp. At the time in 2014 there were mostly generic emoji apps out. We thought this would really resonate with his audience since most of his audience is super tech savvy internet enthusiasts. We worked together for what should be in the app content wise. I created the illustrations in Adobe Illustrator and programmed the app using Objective-C and Xcode. In June 2014 this app reached the top 2 lifestyle app and the top 24 app in the entire iOS app store. It received over 100K downloads in one week.
I illustrated over 10 covers for Lil B over the years Below is a collection of some of the album covers i made. I illustrated them all using Adobe Photoshop and digital painting techniques. These covers have been featured on MTV.com, XXL, Complex, The Source, The Fader, Billboard, High Snobiety, Vice, Pitchfork, Spin and more.
I'm Gay (I'm Happy) is the biggest Lil B album to date. It was incredibly controversial at the time. There was even an MTV.com special on it hosted by Sway. Lil B had a specific vision in mind for this album cover and I simply executed the illustration adding my own flare and elements to it. It is derived from the Marvin Gaye album cover "I want you".
Below is a collection of album covers I created for Lil B. Each was a unique experience in capturing his ideas personally and working on making them come to life through illustrations.
Below are just a few of the fliers I created for Lil B. He was asked to do guest Lectures at prestigious universities such as MIT, Carnegie Mellon and others. With these we tried a number of different styles from a concert type vibe to very collegial. I created concert posters as well and the lectures.
Finally, this is the apparel graphic I came up with in 2010 when I first started working with Lil B. It brings his fun chef theme into a wearable graphic. I also did hand lettering for the name. I created with image by illustrating him in ink and adding elements I drew in Adobe Illustrator and Photoshop.
© Mathew Held 2019