I worked with Art Director Eric Ball to create a system of shirts for various demographics of Yosemite National Park. My responsibility was to come up with illustrations and designs while we collaborated on the style of each shirt. I used a combination of Illustrator, photoshop and hand inking to create the final product. The end result was a cohesive yet unique line of apparel for the Yosemite Conservancy store.
We explored a couple of ideas for this design but knew that it should be a strong line art driven shirt. We wanted bold lines and a classic feel. Ultimately we landed on a Americana style after iterating through several different styles and designs.
The squirrel shirt was a shirt for children. It was important that the squirrel be a Chickaree Douglas Squirrel. It was also important that the cone it was nibbling on be true the the area. We went through some iterations of style for children and then decided on the style showcased here.
For the Book Publishers shirt we featured a buck found native to the area. We tried multiple poses and decided to go anthropomorphic with this design. It has sort of an indy outdoorsy style to it with the writing in the background and inked elements in the foreground.
The Owlsome shirt came together the first round. It was really general direction just to get the ball rolling. We knew that the Demographics consisted of International, Conservative, Liberal, Kids, National Park Collector, Yosemite fanatic, 2 hour passerby. Elements to choose from were bears, sheep, half dome and owls. I sent a couple different ideas over and the first round I came up with this fun children's, paper/woodblock cutout style and the saying Owlsome.
The Grizzly Giant is an iconic tree for Yosemite. We included a couple of animals important to the park. This illustration was to be more of an indy artsy style, something similar to qualities of watercolor or line art. I went with the inked stylized line art - as it would be a good bridge between a hip style and classic elements.
This is the classic woodblock style shirt. We wanted to showcase more of an abstract version of the land. We went through a couple of different styles and ultimately decided on this whimsical treatment with the hand lettered Yosemite.
This was a straightforward logo type shirt. Eric had come up with a rough sketch, then I refined and illustrated it. I did a couple different pose options and this was the one chosen.