Flossy Brand

While working at a digital marketing agency I worked on a wide array of projects. This project was to create an orthodontia subscription brand from start to finish. The challenge was to make a brand that kids will like but younger demographic parents, who will be purchasing the box, will approve of and appeal to.

I worked with the agency art director and was responsible for all ideation for the identity, packaging, character design, ad and web design. There were parameters such as having a mascot‐like character, color scheme for boys and girls, etc. The timeline was incredibly short to complete all prior research, have meetings and execution. It ended up being a fun project.

Here were some alernative explorations from this project.

Thank you for checking it out.